The Department of Tourism in Central Luzon (DOT-3) is seeking to improve the overall tourism experience in the region, according to DOT-3 Regional Director Richard Daenos.
In a Philippine Information Agency report, he said a series of Filipino Brand of Service Excellence (FBSE) training programs was being provided to front-liners in the region’s tourism and hospitality industry.
The goal is to “equip them with knowledge and skills on rendering good service to tourists the Filipino way,” the PIA report said.
Daenos said the DOT has been partnering with the various sectors in the industry and “this is part of the DOT-3’s goals to advocate service excellence in Central Luzon.”
Among those who already underwent training were the gateway front-liners of Clark International Airport, he said.
“An important asset to Central Luzon tourism, CRK is known to be the gateway to Northern Philippines ready to welcome guests both local and international. Apart from its state-of-the-art facilities and newly-mounted routes, CRK now prides on its workforce empowered through the FBSE Program,” Daneos said in a statement.
