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DTI, Tarlac university partner up to aid ARBOs anew

The Department of Trade and Industry (DTI) has again partnered up with Tarlac State University (TSU) in training members of Agrarian Reform Beneficiary Organization (ARBOs) on the principles of branding and packaging.

The activity is part of the series of training lined up for ARBOs to expand their market through application of new technologies and techniques, according to a Philippine Information Agency report.

DTI Tarlac Trade-Industry Development Specialist Paolo Manese said ARBOs would be taught about the importance of branding and packaging as both influence consumer behavior, conveys brand messaging, and ultimately affect sales.

“The Branding and Packaging Seminar can serve as an essential learning activity for our assisted Agrarian Reform Beneficiary Organizations and Comprehensive Agrarian Reform Program Entrepreneurs as it will help them provide a distinct name and image, as well as, efficient packaging for their products,” he said in the PIA report.

TSU discussed ways on how to create a successful branding specifically, creating impactful logos and taglines, effective color combinations, marketing strategies, and positioning products based on their target market, the report said.

Some 21 members of various ARBOs from the different municipalities joined the learning session.