Sunday, November 29, 2020

Central Luzon farmers embrace social media to boost productivity

Nov 9, 2020 @ 18:02
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More and more farmers in Central Luzon are embracing social media to boost production, according to a Philippine News Agency (PNA) report.

The farmers are brushing up on their farming knowledge through agriculture-related smartphone apps under the Digital Farmers Program (DFP) of the Agricultural Training Institute–Central Luzon (ATI-CL), the report said.

In partnership with Smart Communications, the ATI-CL is conducting a series of webinars in Central Luzon since the last week of September to build the farmers’ familiarity with social media, the PNA report said.

“Napaka-timely ng webinar na ito dahil sa nangyayari sa atin ngayon with the new normal, kailangan talaga natin ang smartphone at internet sa ating pang-araw-araw na buhay. Malaking tulong ito sa amin, katulad kong rice farmer, lahat ng apps na na-introduce ay makakatulong na ma-enhance ang aming production,” said Fern Viola, one of the participants, through the ATI’s social media account on Saturday.

Under the program, the farmers, with the help of tech-savvy learning partners, undergo online training on basic digital tools and technologies, particularly social media, climate and weather monitoring applications, and e-farming, according to the PNA report.

Among the topics discussed in the webinars are the DFP lessons on smartphone using, accessing the internet, agri apps, and introduction to social media marketing.

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