Eisma cites importance of connectivity among SBMA locators
The Subic Bay Metropolitan Authority (SBMA) has urged business locators in the Freeport to be competitive by investing more in technology, otherwise, they would be like dinosaurs, which became extinct.
“We should always be on the cutting edge,” SBMA Chairman and Administrator Wilma T. Eisma said at the sidelines of the first Information and Communications Technology Forum held recently at the Subic Bay Exhibition and Convention Center (SBECC), where the country’s telecommunications giants PLDT, Smart Communications, Converge ICT Solution, and Globe Telecom/Innové showed off their latest products and services.
She said investors in Subic should try to keep up with the changing demands of their clients and the global market through faster transaction and real-time monitoring.
“If they don’t think about connectivity, they’d go the way of the dinosaurs—they’ll be just as extinct as far as competition goes,” Eisma stressed.
Eisma said SBMA, through its Business and Investment Department for Information and Communications Technology, organized the forum to underscore the importance of connectivity among the locators.
“Things have changed by leaps and bounds in the last 20 years,” Eisma said, recalling that when she first joined the SBMA as volunteer in 1992 they were all using pagers and the bulky black mobile phones.
“Back then we thought that was really cool, but who would have known 20 years ago that we will now be chatting on Facebook, or video-conferencing on the phone?” she said.
Eisma said that in these days when virtual interface is already possible, the application of technology has become so essential to doing business anywhere in the world.
“Clearly, connectivity is the only way to go—and this is true in the various growth capitals of the world, as well as in Subic. We should be forward-looking because that’s how we will survive the competition,” she said.
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